I love to tell stories that entertain, engage and create a positive impact.
TV & film direction
Ever since I was a little girl, I've been obsessed with stories.
Armed with a defective cassette recorder and neon coloured tapes, I use to walk around my neighbourhood, looking for ordinary people with extraordinary stories.
In awe of the magic in them all I proudly build a show around it for my audience. Yes, by that I mean my mom and sisters. But hey, I loved it and so did my audience. I think.
For me the universe was not made of atoms,
but of tiny little stories.
My love for stories never died. On the contrary.
After my study in journalism, I worked as a researcher and director, making TV and online content.
To satisfy my obsession with why people do what they do, I expanded my knowledge as a market researcher, insights strategist and eventually head of content and co-founder of a digital creative agency.
Loved it all, but not as much as telling stories and making documentaries.
So, today I combine my strategic skills with a ton of energy and a shitload of creativity to make films, documentaries and content that create a positive impact. For people and brands.