I love to tell stories that entertain, engage and create a positive impact.
TV & film direction
Ever since I was a little girl, I have been obsessed with stories. I use to walk around the neighbourhood, armed with a defective cassette recorder and neon coloured tapes, looking for ordinary people with extraordinary stories.
Later I would build a show around it for my audience. Yes, that meant my mom and sisters. But hey, I loved it and so did my audience. I think.
My love for stories never died. On the contrary. After my study in journalism, I worked as a researcher and director, making TV and online content. To satisfy my obsession with why people do what they do, I expanded my knowledge as a market researcher, insights strategist and eventually head of content + co-founder of a digital creative agency.
Today I combine my strategic and problem-solving skills with a ton of energy and a shitload of creativity to make films and content that create a positive impact. For people and brands.