Every generation has an MTV. We are forever young

Brand story

Brand strategist, creative & copywriter

MTV asked me to conceptualize the brand story and create a deeper understanding of their target group to base creative briefings on.


Using design thinking tools I facilitated strategy brainstorms with the MTV team to rediscover the brand's DNA. I also analyzed rich data and qualitative insights to create personas that I brought to life with (visual) storytelling.

Deliverables: brand film and creative content guide, proposition, tone of voice guide, visual language, target group personas & brand story.